HSBC UK brand campaign
In this brand campaign for HSBC UK Business Banking, we appealed to customers with a growth mindset - those who see things differently. Where some see an empty stall, others see a gap in the market.
The campaign launched on social, digital, OOH, and print, and established a new copy and design construct for HSBC advertising for businesses and consumers in the UK and across the world.
Creative Director: San Sharma
Creative Team: Craig Hunt, James Humphreys